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Skip to main content Global Menu Search AcademicsAdmissionsFinancial AidStudent LifeAthleticsResearchGive AboutA–ZContactFind PeoplegoWMUVisit Secondary menuAbout A–Z Contact Find People goWMU Visit Search Main menuAcademics Admissions Financial Aid Student Life Athletics Research Give The WMU Brand Section Menu HomeBrand Guide Visual IdentityLogo Typography Color Photography Brand Templates Stationery Resources Contact Us The WMU Brand Visual Identity Brand Assets Print and Digital Find Photography Downloadable Assets Access our Fonts Our logo represents all of Western Michigan University. It unifies our brand and brings together all aspects of the University.The more consistently and correctly we use our logo and visual identity, the greater the positive impact it will have in strengthening our brand. That’s where you come in. University employees at all levels need to communicate about Western. Marketing professionals, writers, designers and web developers maintain much of the University’s official face to the world. We must all express Western’s visual identity according to shared guidelines. Faculty, staff, students and outside partners are invited to make use of WMU brand assets where appropriate and are expected to apply the standards set forth in this guide. When everyone works from the same playbook, a unified visual brand emerges. Download Visual Identity Guide PDF Video of Visual Identity Refresh   HomeBrand Guide Visual IdentityLogo Typography Color Photography Brand Templates Stationery Resources Contact Us Office of Marketing and Strategic CommunicationsWestern Michigan UniversityKalamazoo MI 49008-5433 USA(269) 387-8400 Audiences Alumni and Donors Businesses Veterans Locations Kalamazoo Regional Locations Online Education Stryker School of Medicine Services Accessibility Campus Safety Information and Resources Human Resources Maps Parking Western Michigan UniversityKalamazoo MI 49008-5200 USA(269) 387-1000Contact WMUWMU Notice of Non-DiscriminationLand Acknowledgment Statement© 2024 All rights reserved.